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Social Networking and Social Support in Tourism Experience: The Moderating Role of Online Self-Presentation Strategies

Kim, J and Tussyadiah, Iis (2013) Social Networking and Social Support in Tourism Experience: The Moderating Role of Online Self-Presentation Strategies Journal of Travel and Tourism Marketing, 30 (1-2). pp. 78-92.

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Abstract

The purpose of this study is to provide an understanding of how tourists' self-presentation is managed on social networking sites (SNS). Specifically, the study investigated the effects of SNS use on social support and tourism experience and the moderating role of the different tourists' self-presentation strategies. The results emphasize the importance of SNS use for tourists to seek support from their social network while traveling. The study clarifies the importance of SNS use for tourism experience, in that the more tourists are engaged in social activities through SNS while traveling, the more social support they will get, which will contribute positively to their tourism experience. Also, it is argued that social support does not always directly result from the intense SNS use, but rather moderated by tourists' self-presentation strategies.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Kim, J
Tussyadiah, Iisi.tussyadiah@surrey.ac.uk
Date : 4 March 2013
Identification Number : 10.1080/10548408.2013.751220
Copyright Disclaimer : Copyright 2013 Taylor & Francis
Uncontrolled Keywords : Positive self-presentation, honest self-presentation, social support, tourism experience
Depositing User : Melanie Hughes
Date Deposited : 23 Nov 2017 12:36
Last Modified : 23 Nov 2017 12:36
URI: http://epubs.surrey.ac.uk/id/eprint/845018

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