University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Value accessibility and the value-attitude relationship: Can we think of values as being structurally comparable to attitudes?

Goodwin, Zoe Sarah. (2002) Value accessibility and the value-attitude relationship: Can we think of values as being structurally comparable to attitudes? Doctoral thesis, University of Surrey (United Kingdom)..

Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (6MB) | Preview


This thesis addresses the measurement and manipulation of value accessibility, the influence of value accessibility on the value-attitude relationship and its implications for attitude change. Studies 1 and 2 assess whether value accessibility (as measured by response latency) is a reliable and valid measure of value strength, as indexed by ratings on the Schwartz Value Inventory (Schwartz & Bilsky, 1990). The results are promising but inconclusive. It is suggested that further work is necessary in order to determine if both measures tap the same aspects of value strength. Study 3 examines whether manipulated increases in value accessibility raise the accessibility of semantically related attitudes. Attitude accessibility is determined by measuring the speed with which individuals respond to a query concerning the positive or negative connotation of an attitude item. Results indicate that response latencies are shorter when attitude items are preceded by a related, as opposed to an unrelated value prime. Furthermore, for related primes, this effect is strongest when the values are perceived to be personally 'important' than when they are considered to be 'not important'. These results provide evidence for the structural link between semantically related values and attitudes in individuals' minds. Studies 4 and 5 examine the impact of value accessibility on attitude change, specifically its impact on the elaboration of persuasive appeals. Although the results of study 4 are insignificant, following some methodological changes, the results of study 5 provide support for such an effect. When value relevance and importance are high, increases in value accessibility lead to the increased elaboration of related persuasive messages, as indicated by greater differentiation between strong and weak persuasive arguments. The implications of these findings for the conceptualisation of value strength and value structure are discussed, as well as limitations of the present studies and some directions for future research.

Item Type: Thesis (Doctoral)
Divisions : Theses
Authors :
Goodwin, Zoe Sarah.
Date : 2002
Contributors :
Depositing User : EPrints Services
Date Deposited : 09 Nov 2017 12:17
Last Modified : 20 Jun 2018 11:39

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800