Destination-promoted and visitor-generated images - do they represent similar stories?

Tussyadiah, Iis (2010) Destination-promoted and visitor-generated images - do they represent similar stories? In: Tourism and visual culture, Volume 2: Methods and cases. CABI, Wallingford, UK, pp. 156-168. ISBN 9781845936112

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Abstract

Drawing on the concept of mediation and scripting, this chapter applies a content-extraction method in an attempt to identify similarities and differences between images used by destination marketers and those shared by tourists at the visit and post-visit stages, and, most importantly, to identify the values created by the shared images for audiences in tourism settings. The official image data were selected from photo galleries of the Greater Philadelphia Tourism Marketing Corporation (GPTMC) website (gophila.com), resulting in 412 samples. Similarities of images provided on the GoPhila photo galleries within and between categories prove that destination marketing organizations have typically used similar types of images to communicate notions of the tourist experience to reinforce the desired image in the minds of potential travellers. On the other hand, based on the high similarities in regional, local and global semantics, it is also evident that some tourists tend to reproduce the same types of images projected to them at the pre-visit stage, resulting in continuous reproduction of destination representation.

Item Type:	Book Section
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Tussyadiah, Iis i.tussyadiah@surrey.ac.uk
Date :	2010
Identification Number :	10.1079/9781845936112.0156
Copyright Disclaimer :	© CAB International 2010. All rights reserved. No part of this publication may be reproduced in any form of by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners.
Uncontrolled Keywords :	Audiences; Destinations; Marketing; Methodology; Photographs; Tourist industry; Visits; Web sites; Excursions; Methods; Spectators; Trips; United States of America
Depositing User :	Clive Harris
Date Deposited :	24 Oct 2017 10:37
Last Modified :	24 Oct 2017 10:48
URI:	http://epubs.surrey.ac.uk/id/eprint/842636

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