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The Influence of Innovativeness on On-Site Smartphone Use Among American Travelers: Implications for Context-Based Push Marketing

Tussyadiah, Iis (2015) The Influence of Innovativeness on On-Site Smartphone Use Among American Travelers: Implications for Context-Based Push Marketing Journal of Travel and Tourism Marketing, 33 (6). pp. 806-823.

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Abstract

This study investigates the relationships between traveler innovativeness traits and the patterns of smartphone use during the experiential stage of travel. Using data collected from 1126 travelers residing in the United States (US), it was identified that tourism and technology innovativeness have significant positive effects on on-site use of smartphones for trip management, social networking, and searching deals, online reviews, and push recommendations. Technology innovativeness also influences smartphone use for navigation within destinations. The results suggest that highly innovative travelers are open to recommendations and influences when making on-site decisions, making them an effective target for context-based marketing.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Tussyadiah, Iisi.tussyadiah@surrey.ac.ukUNSPECIFIED
Date : 11 September 2015
Identification Number : 10.1080/10548408.2015.1068263
Copyright Disclaimer : This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on 11 September 2015, available online: http://www.tandfonline.com/10.1080/10548408.2015.1068263
Uncontrolled Keywords : Consumer innovativeness, context-based marketing, push recommendation, smartphones, travel applications
Depositing User : Melanie Hughes
Date Deposited : 19 Oct 2017 11:42
Last Modified : 19 Oct 2017 11:42
URI: http://epubs.surrey.ac.uk/id/eprint/842595

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