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Virtual Reality and Attitudes Toward Tourism Destinations

Tussyadiah, Iis, Wang, Dan and Jia, Chenge (2017) Virtual Reality and Attitudes Toward Tourism Destinations In: Information and Communication Technologies in Tourism 2017, 24-26 Jan 2017, Rome, Italy.

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Abstract

Recent developments in Virtual Reality (VR) technology present a tremendous opportunity for the tourism industry. This research aims to better understand how the VR experience may influence travel decision making by investigating spatial presence in VR environments and its impact on attitudes toward tourism destinations. Based on a study involving virtual walkthrough of tourism destinations with 202 participants, two dimensions of spatial presence were identified: being somewhere other than the actual environment and self-location in a VR environment. The analysis revealed that users’ attention allocation to VR environments contributed significantly to spatial presence. It was also found that spatial presence positively affects post VR attitude change toward tourism destinations, indicating the persuasiveness of VR. No significant differences were found across VR stimuli (devices) and across prior visitation.

Item Type: Conference or Workshop Item (Conference Paper)
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Tussyadiah, Iisi.tussyadiah@surrey.ac.ukUNSPECIFIED
Wang, DanUNSPECIFIEDUNSPECIFIED
Jia, ChengeUNSPECIFIEDUNSPECIFIED
Date : 5 January 2017
Identification Number : 10.1007/978-3-319-51168-9_17
Copyright Disclaimer : © Springer International Publishing AG 2017
Uncontrolled Keywords : Virtual reality; Spatial presence; Attitude change; Virtual tourism; Non-travel
Depositing User : Clive Harris
Date Deposited : 19 Oct 2017 10:25
Last Modified : 19 Oct 2017 10:25
URI: http://epubs.surrey.ac.uk/id/eprint/842585

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