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Identifying Salient Attributes of Peer-to-Peer Accommodation Experience

Tussyadiah, Iis and Zach, F (2016) Identifying Salient Attributes of Peer-to-Peer Accommodation Experience Journal of Travel & Tourism Marketing, 34 (5). pp. 636-652.

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Abstract

This study explores key content and themes from online reviews to explain major service attributes of peer-to-peer (P2P) accommodation sought by guests. The results from lexical analyses indicate that attributes frequently mentioned in guest reviews are associated with location (proximity to point of interest and characteristics of neighborhood), host (service and hospitality), and property (facilities and atmosphere). Reviews focusing on location and feeling welcome are consistently linked with higher rating scores, including accuracy, cleanliness, check-in, communication, value, and overall ratings. This confirms that P2P accommodation appeals to consumers who are driven by experiential and social motivations. Marketing implications are provided.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Tussyadiah, Iisi.tussyadiah@surrey.ac.ukUNSPECIFIED
Zach, FUNSPECIFIEDUNSPECIFIED
Date : 10 August 2016
Identification Number : 10.1080/10548408.2016.1209153
Copyright Disclaimer : This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 10 August 2016, available online: http://www.tandfonline.com/10.1080/10548408.2016.1209153
Uncontrolled Keywords : Sharing economy, collaborative consumption, business analytics, accommodation, consumer review, text mining
Depositing User : Melanie Hughes
Date Deposited : 19 Oct 2017 09:57
Last Modified : 19 Oct 2017 09:57
URI: http://epubs.surrey.ac.uk/id/eprint/842583

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