University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Testing for the size heuristic in householders' perceptions of energy consumption

Cowen, Laura and Gatersleben, Birgitta (2017) Testing for the size heuristic in householders' perceptions of energy consumption Journal of Environmental Psychology.

[img] Text
Testing for the size heuristic in householders' perceptions of energy consumption.pdf - Accepted version Manuscript
Restricted to Repository staff only until 5 October 2019.

Download (634kB)

Abstract

Few householders have the time or motivation to systematically weigh up all the facts when judging the energy consumption of their household appliances. It is likely that they instead rely on simple heuristics such as the size heuristic, which has been reported in a small number of previous studies. The studies showed that people’s perceptions of the size and energy consumption of appliances were positively correlated but the studies differed in their methods and effect sizes. The present study re-tests the use of the size heuristic using two methods of data collection (between-participants and within-participants) and three methods of correlation. On average, correlations between size and energy estimates were moderately strong but they (and the accuracy of the energy estimates) varied greatly between individual participants. Understanding householders’ perceptions of energy is vital to designing more effective energy-saving policies. The findings highlight the importance of choosing and clearly reporting methods.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
NameEmailORCID
Cowen, Laural.cowen@surrey.ac.ukUNSPECIFIED
Gatersleben, BirgittaUNSPECIFIEDUNSPECIFIED
Date : 2017
Uncontrolled Keywords : Energy consumption; Size heuristic; Perception; Correlation; Methods
Depositing User : Clive Harris
Date Deposited : 12 Oct 2017 10:11
Last Modified : 12 Oct 2017 10:11
URI: http://epubs.surrey.ac.uk/id/eprint/842525

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800