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The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

Murray, John, Teller, Christoph, Elms, Jonathan and Murphy, Andrew (2017) The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments In: 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges, 07-08 Sep 2017, Middlesex University, London, UK.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Murray, JohnUNSPECIFIEDUNSPECIFIED
Teller, ChristophC.Teller@surrey.ac.ukUNSPECIFIED
Elms, JonathanUNSPECIFIEDUNSPECIFIED
Murphy, AndrewUNSPECIFIEDUNSPECIFIED
Date : 8 September 2017
Related URLs :
Depositing User : Clive Harris
Date Deposited : 19 Sep 2017 10:35
Last Modified : 19 Sep 2017 12:23
URI: http://epubs.surrey.ac.uk/id/eprint/842314

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