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Mediated subjectivities of the maternal: A critique of childbirth videos on YouTube

Das, Ranjana (2017) Mediated subjectivities of the maternal: A critique of childbirth videos on YouTube The Communication Review.

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Abstract

This paper presents an illustrative analysis of amateur You Tube videos portraying a specific style of natural births called hypno-births, which make use of relaxation and hypnosis techniques during labour and birthing, and offer an alternative to birthing in interventionist, obstetrics-led settings. Moving forward from the visible advantages of relaxation and hypnosis related birthing support, within the context of the natural birthing movement , to restore women's agency in birthing, resisting and rejecting hyper-medicalized technocratic cultures of births, this paper suggests that these homemade, amateur hypnobirthing videos need to be viewed against the feminist critique of the intensive motherhood discourse, which sees the videos producing the birthing mother as an individualized, self-regulating and highly invested, neo-liberal subject, transcending pain in a mythic journey of blissful birthing.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Department of Sociology
Authors :
NameEmailORCID
Das, Ranjanar.das@surrey.ac.ukUNSPECIFIED
Date : 4 November 2017
Identification Number : 10.1080/10714421.2017.1416807
Copyright Disclaimer : Copyright 2017 Taylor & Francis. This is an Accepted Manuscript of an article to be published by Taylor & Francis in The Communication Review, and will be available online: http://www.tandfonline.com/toc/gcrv20/current
Uncontrolled Keywords : maternal, childbirth, YouTube, mediation, hypnobirthing, mothers, motherhood, wellbeing
Related URLs :
Depositing User : Melanie Hughes
Date Deposited : 04 Aug 2017 09:18
Last Modified : 12 Dec 2017 11:28
URI: http://epubs.surrey.ac.uk/id/eprint/841842

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