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An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. Rediscovering the Essentiality of Marketing

Gruber, V, Holweg, C and Teller, Christoph (2016) An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. Rediscovering the Essentiality of Marketing In: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Conference. Springer: Heidelberg. ISBN 9783319298771/9783319298764

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Abstract

Food waste is a major problem in industrialized nations. In order to develop efficient mechanisms for minimization, a better understanding of the complexities involved in food waste is necessary. This chapter takes a marketing system perspective to provide a holistic exploration of the edible food waste phenomenon on a retail and wholesale store level. By means of 32 in-depth interviews with store managers, we gain insights into the relevance of food waste occurrence, avoidance, and redistribution. The data reveals various factors influencing the occurrence of food waste along formal, informal, and philosophical antecedent classes. We find that managing edible food waste is closely connected to the triple bottom line: reducing its occurrence and enabling processes to redistribute edible food waste can create economic, ecological, and social benefits. Against this background, we propose a dormant sustainability potential in the management of food waste and advance recommendations for realizing these benefits. We suggest that food waste is a key priority area in the realm of corporate social responsibility for retail and wholesale organization. The chapter draws on a framework for public policy change and provides a discussion about how different processes can help reduce edible food waste among various market actors.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Gruber, VUNSPECIFIEDUNSPECIFIED
Holweg, CUNSPECIFIEDUNSPECIFIED
Teller, ChristophC.Teller@surrey.ac.ukUNSPECIFIED
Date : 2016
Identification Number : 10.1007/978-3-319-29877-1_82
Copyright Disclaimer : © Academy of Marketing Science 2016
Additional Information : Paper presented at The 18th AMS World Marketing Congress, Bari, Italy / July 14-18, 2015
Depositing User : Melanie Hughes
Date Deposited : 18 Jul 2017 11:29
Last Modified : 29 Sep 2017 15:55
URI: http://epubs.surrey.ac.uk/id/eprint/841687

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