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The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory

Georgallis, Panayiotis (2017) The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory Journal of Business Ethics, 142 (4). pp. 735-751.

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Abstract

This article offers a first step toward a multi-level theory linking social movements to corporate social initiatives. In particular, building on the premise that social movements reflect ideologies that direct behavior inside and outside organizations, this essay identifies mechanisms by which social movements induce firms to engage with social issues. First, social movements are able to influence the expectations that key stakeholders have about firms’ social responsibility, making corporate social initiatives more attractive. Second, through conflict or collaboration, they shape firms’ reputation and legitimacy. And third, social movements’ ideologies manifest inside the corporations by triggering organizational members’ values and affecting managerial cognition. The essay contributes to the literatures on social movements and CSR, extends the understanding of how ideologies are manifested in movement-business interactions, and generates rich opportunities for future research.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Georgallis, Panayiotisp.georgallis@surrey.ac.ukUNSPECIFIED
Date : June 2017
Identification Number : 10.1007/s10551-016-3111-0
Copyright Disclaimer : © Springer Science+Business Media Dordrecht 2016
Uncontrolled Keywords : Social movements; Activism; Corporate social responsibility; Ideology; Multi-level theory; Stakeholder theory
Depositing User : Clive Harris
Date Deposited : 08 Jun 2017 09:06
Last Modified : 27 Jul 2017 14:17
URI: http://epubs.surrey.ac.uk/id/eprint/841335

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