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The innovation journey of new-to-tourism entrepreneurs

Rodriguez, Isabel, Williams, Allan and Brotons, M (2017) The innovation journey of new-to-tourism entrepreneurs Current Issues in Tourism.

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This study addresses the neglect of an overall analysis of the generative process of innovation in tourism studies. A conceptual framework draws together the fragmented literature on the innovation process which is visualized as a series of non-linear tasks from idea generation to diffusion. The conceptual framework is explored through a systematic analysis of the tourism innovation journey of 24 new-to-tourism entrepreneurs establishing start-ups in Spain. The analysis draws on the innovators’ narrations about their distinctive journeys to provide a more holistic picture of the innovation process. Drilling down into the sub-processes within each major task reveals the complexity of an innovation journey that is highly dynamic, uncertain, experimental and market-driven. A model of the innovation process is proposed based on the findings.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Brotons, M
Date : 9 June 2017
Funders : Horizon 2020
Identification Number : 10.1080/13683500.2017.1334763
Copyright Disclaimer : © 2017 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Uncontrolled Keywords : : innovation process; innovation journey; new-to-tourism entrepreneur; start-up; innovation task; sub-process
Depositing User : Melanie Hughes
Date Deposited : 23 May 2017 17:37
Last Modified : 29 Aug 2018 17:32

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