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Price discount over satellite digital multimedia broadcast system through a demand sensitive model

Pace, P and Sun, Z (2007) Price discount over satellite digital multimedia broadcast system through a demand sensitive model

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Abstract

This paper proposes a novel Demand Sensitive Model (DSM) for tuning price service over SDMB (Satellite Digital Multimedia Broadcast) system offering a price discount to large amount of users while maintaining profit for the service provider. The discounted price is determined based on a marginal decision rule using a simple pseudo-linear function of the weight factor and the number of users. For testing the proposed model, an integrated satelliteterrestrial network architecture offering SDMB services to mobile users through the satellite or terrestrial UMTS segment, has been utilized. Simulations have been carried out to show the goodness of the proposed model within the system architecture; moreover the model, based on simple parameters, is very flexible and can be easily integrated in a "Price Adapter" module making the offered service attractive for end users and in the same time profitable for the satellite operator. © 2007 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Pace, PUNSPECIFIEDUNSPECIFIED
Sun, Zz.sun@surrey.ac.ukUNSPECIFIED
Date : 27 November 2007
Identification Number : 10.1109/WCNC.2007.495
Depositing User : Symplectic Elements
Date Deposited : 17 May 2017 11:16
Last Modified : 17 May 2017 14:55
URI: http://epubs.surrey.ac.uk/id/eprint/830683

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