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Moderating role of attitudinal ambivalence within the theory of planned behaviour

Conner, M, Povey, R, Sparks, P, James, R and Shepherd, R (2003) Moderating role of attitudinal ambivalence within the theory of planned behaviour British Journal of Social Psychology, 42. pp. 75-94.

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Abstract

The present study examined the moderating role of attitudinal ambivalence within the theory of planned behaviour (TPB). Attitude, subjective norm, perceived behavioural control (PBC), behavioural intentions and self-reported behaviour were assessed in relation to 20 healthy eating behaviours in a prospective questionnaire design in 232 members of the general public in the UK. Between-participants univariate and multivariate analyses indicated attitude-behaviour and PBC-behaviour relationships to be weaker in higher ambivalence compared to lower ambivalence respondents. These effects were confirmed in within-participants analyses. The findings are discussed in terms of the role of ambivalence in furthering our understanding of relationships in the TPB.

Item Type: Article
Authors :
NameEmailORCID
Conner, MUNSPECIFIEDUNSPECIFIED
Povey, RUNSPECIFIEDUNSPECIFIED
Sparks, PUNSPECIFIEDUNSPECIFIED
James, RUNSPECIFIEDUNSPECIFIED
Shepherd, Rr.shepherd@surrey.ac.ukUNSPECIFIED
Date : 2003
Uncontrolled Keywords : health-related behaviors; perceived control; within-subjects; diet; accessibility; choice; people; prediction; stability; efficacy
Depositing User : Symplectic Elements
Date Deposited : 17 May 2017 09:07
Last Modified : 17 May 2017 14:40
URI: http://epubs.surrey.ac.uk/id/eprint/822379

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