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How to Avoid Platform Traps

Cennamo, C and Santalo, JM (2015) How to Avoid Platform Traps Mit Sloan Management Review, 57 (1). pp. 12-15.

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Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls.

Item Type: Article
Subjects : Management
Divisions : Surrey research (other units)
Authors :
Cennamo, C
Date : 15 September 2015
Copyright Disclaimer : Copyright © Massachusetts Institute of Technology, 2015. All rights reserved.
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:39
Last Modified : 24 Jan 2020 15:10

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