Impact of Taiwan open policy on Chinese tourist satisfaction

Li, S (2014) Impact of Taiwan open policy on Chinese tourist satisfaction Current Issues in Tourism.

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Abstract

The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorisations since July 2008. This highly controlled scheme was an attempt to maintain service quality over security and political considerations. The purpose of this study is to provide an in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, and itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Item Type:	Article
Subjects :	Tourism
Authors :	Name Email ORCID Li, S shina.li@surrey.ac.uk
Date :	7 October 2014
Identification Number :	10.1080/13683500.2014.964190
Copyright Disclaimer :	© 2014 Taylor & Francis
Uncontrolled Keywords :	Tourist satisfaction, Policy impact, Travel mode, Package tour, Free and independent travel
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:38
Last Modified :	18 May 2017 13:14
URI:	http://epubs.surrey.ac.uk/id/eprint/821033

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