University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Impact of Taiwan open policy on Chinese tourist satisfaction

Li, S (2014) Impact of Taiwan open policy on Chinese tourist satisfaction Current Issues in Tourism.

Full text not available from this repository.


The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorisations since July 2008. This highly controlled scheme was an attempt to maintain service quality over security and political considerations. The purpose of this study is to provide an in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, and itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Item Type: Article
Subjects : Tourism
Divisions : Surrey research (other units)
Authors :
Date : 7 October 2014
DOI : 10.1080/13683500.2014.964190
Copyright Disclaimer : © 2014 Taylor & Francis
Uncontrolled Keywords : Tourist satisfaction, Policy impact, Travel mode, Package tour, Free and independent travel
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 24 Jan 2020 15:09

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800