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What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands

Kreuzbauer, R and Wallmannsberger, J (1999) What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands In: 7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique), 1999-10-07 - 1999-10-11, Dresden, Germany.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Authors :
NameEmailORCID
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Wallmannsberger, JUNSPECIFIEDUNSPECIFIED
Date : 7 October 1999
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/821004

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