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How stored salient design attributes affect the perception of brand extensions

Kreuzbauer, R and Füller, J (2004) How stored salient design attributes affect the perception of brand extensions In: 33rd EMAC Annual Conference 2004, 2004-05-18 - 2004-05-18, Murcia, Spain.

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Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Authors :
NameEmailORCID
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Füller, JUNSPECIFIEDUNSPECIFIED
Date : 21 May 2004
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/821001

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