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Product Design within Brand Concept Development

Kreuzbauer, R and Malter, AJ (2005) Product Design within Brand Concept Development In: 34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy, 2005-05-24 - 2005-05-27, Milan, Italy.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Divisions : Surrey research (other units)
Authors :
Malter, AJ
Date : 24 May 2005
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 23 Jan 2020 15:09

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