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Product Design within Brand Concept Development

Kreuzbauer, R and Malter, AJ (2005) Product Design within Brand Concept Development In: 34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy, 2005-05-24 - 2005-05-27, Milan, Italy.

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Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Authors :
NameEmailORCID
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Malter, AJUNSPECIFIEDUNSPECIFIED
Date : 24 May 2005
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/821000

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