Product Design within Brand Concept Development

Kreuzbauer, R and Malter, AJ (2005) Product Design within Brand Concept Development In: 34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy, 2005-05-24 - 2005-05-27, Milan, Italy.

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Item Type:	Conference or Workshop Item (Conference Paper)
Subjects :	Marketing
Authors :	Name Email ORCID Kreuzbauer, R r.kreuzbauer@surrey.ac.uk Malter, AJ
Date :	24 May 2005
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:38
Last Modified :	18 May 2017 13:14
URI:	http://epubs.surrey.ac.uk/id/eprint/821000

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