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The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty

Kreuzbauer, R, Schoormans, J and Snelders, D (2007) The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty Advances in Consumer Research, 34. pp. 440-450.

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Abstract

The choice between novelty and familiarity when introducing a redesigned product is a crucial decision. A look into the processes of object perception reveals that novelty and similarity/familiarity are not two poles of the same dimension. Instead it is possible that consumers can perceive new products as both novel from and similar to a former product. Based on the 4-stage model of object perception this paper provides an explanation of how specific visual design stimuli (line and surface) affect brand recognition and novelty perception. Results from experimental studies are presented.

Item Type: Article
Subjects : Marketing
Authors :
NameEmailORCID
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Schoormans, JUNSPECIFIEDUNSPECIFIED
Snelders, DUNSPECIFIEDUNSPECIFIED
Date : 2007
Copyright Disclaimer : © 2007 Association for Consumer Research. All Rights Reserved. This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/820996

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