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Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact

Otnes, CC, Crosby, E, Kreuzbauer, R and Ho, J (2008) Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact Advances in Consumer Research, 35. p. 773.

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Abstract

Our specific purpose in this paper is to explore households’ negotiation practices as they co-create a key ritual artifact of the holiday—the Christmas tree. We find that four distinct pairs of tensions can shape consumers’ co-creation of the Christmas tree: aesthetics vs. tradition, inclusiveness vs. risk, family fantasy vs. family reality, and authenticity vs. convenience. We identify and interpret the negotiation strategies that emerge as consumers seek to resolve these sets of tensions.

Item Type: Article
Subjects : Marketing
Authors :
NameEmailORCID
Otnes, CCUNSPECIFIEDUNSPECIFIED
Crosby, EUNSPECIFIEDUNSPECIFIED
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Ho, JUNSPECIFIEDUNSPECIFIED
Date : 2008
Copyright Disclaimer : © 2008 Association for Consumer Research. All Rights Reserved. This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/820993

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