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Materialism and Consumeristic Philanthropy

Kreuzbauer, R and Chiu, CY (2011) Materialism and Consumeristic Philanthropy Advances in Consumer Research, 39. pp. 668-669.

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We posit that consumer support for consumeristic philanthropy arises in part from the need to signal one‘s status through brand consumption. Findings from a survey of American consumers and two experiments show that status signaling mediates the relationship and that more materialistic consumers assign greater value this status signaling.

Item Type: Article
Subjects : Marketing
Divisions : Surrey research (other units)
Authors :
Chiu, CY
Date : 2011
Copyright Disclaimer : © 2011 Association for Consumer Research. All Rights Reserved. This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at
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Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 24 Jan 2020 15:08

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