University of Surrey

Test tubes in the lab Research in the ATI Dance Research

How does Cultural Politeness Weaken Exclusionary (Negative) Reactions Towards Foreign Brands?

Kreuzbauer, R (2012) How does Cultural Politeness Weaken Exclusionary (Negative) Reactions Towards Foreign Brands? In: Advertising and Consumer Psychology (ACP) Conference 2012, 2012-12-19 - 2012-12-21.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Authors :
NameEmailORCID
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Date : 19 December 2012
Contributors :
ContributionNameEmailORCID
publisherSociety for Consumer Psychology (SCP), UNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:14
URI: http://epubs.surrey.ac.uk/id/eprint/820985

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800