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How Products Can Achieve Timeless Value?

Kreuzbauer, R, Chernyshenko, O and King, D (2014) How Products Can Achieve Timeless Value? In: INFORMS Marketing Science Society Conference 2014, 2014-06-11 - 2014-06-14, Atlanta, USA.

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Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Authors :
Chernyshenko, O
King, D
Date : 11 June 2014
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 16 Jan 2019 17:35

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