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Contextualism as an Important Facet of Individualism-Collectivism: Personhood Beliefs Across 37 National Groups

Owe, E, Vignoles, VL, Becker, M, Brown, R, Smith, PB, Lee, SWS, Easterbrook, M, Gadre, T, Zhang, X, Gheorghiu, M , Baguma, P and Kreuzbauer, R (2016) Contextualism as an Important Facet of Individualism-Collectivism: Personhood Beliefs Across 37 National Groups Journal of Cross-Cultural Psychology, 44 (1). pp. 24-45.

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Abstract

Beliefs about personhood are understood to be a defining feature of individualism-collectivism (I-C), but they have been insufficiently explored, given the emphasis of research on values and self-construals. We propose the construct of contextualism, referring to beliefs about the importance of context in understanding people, as a facet of cultural collectivism. A brief measure was developed and refined across 19 nations (Study 1: N = 5,241), showing good psychometric properties for cross-cultural use and correlating well at the nation level with other supposed facets and indicators of I-C. In Study 2 (N = 8,652), nation-level contextualism predicted ingroup favoritism, corruption, and differential trust of ingroup and outgroup members, while controlling for other facets of I-C, across 35 nations. We conclude that contextualism is an important part of cultural collectivism. This highlights the importance of beliefs alongside values and self-representations and contributes to a wider understanding of cultural processes.

Item Type: Article
Subjects : Marketing
Authors :
NameEmailORCID
Owe, EUNSPECIFIEDUNSPECIFIED
Vignoles, VLUNSPECIFIEDUNSPECIFIED
Becker, MUNSPECIFIEDUNSPECIFIED
Brown, RUNSPECIFIEDUNSPECIFIED
Smith, PBUNSPECIFIEDUNSPECIFIED
Lee, SWSUNSPECIFIEDUNSPECIFIED
Easterbrook, MUNSPECIFIEDUNSPECIFIED
Gadre, TUNSPECIFIEDUNSPECIFIED
Zhang, XUNSPECIFIEDUNSPECIFIED
Gheorghiu, MUNSPECIFIEDUNSPECIFIED
Baguma, PUNSPECIFIEDUNSPECIFIED
Kreuzbauer, Rr.kreuzbauer@surrey.ac.ukUNSPECIFIED
Date : 26 July 2016
Identification Number : 10.1177/0022022111430255
Copyright Disclaimer : © The Author(s) 2013 Published by Sage Publications.
Uncontrolled Keywords : individualism–collectivism, personhood beliefs, cross-cultural differences, measurement invariance
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 18 May 2017 13:13
URI: http://epubs.surrey.ac.uk/id/eprint/820971

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