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Values and motivations in tourist perceptions of last-chance tourism

Hindley, A and Font, X (2015) Values and motivations in tourist perceptions of last-chance tourism Tourism and Hospitality Research.

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Abstract

Tourists' perceptions of climate change affect decisions and choices to visit destinations, which are disappearing because of climate change impacts. Values and motivations are two of the personal variables underpinning tourists' decisions. The study addresses both the limited values research in tourism and reveals unconscious motives by using projective techniques. Projective techniques avoid some of the social desirability bias present in much ethical research. Choice ordering technique and the list of values assist by assigning importance, with narrative responses providing meaning. The construction technique builds a story from a stimulus, with photo-elicitation using participants' personal holiday photographs. A sample of pre, during and post visit tourists to the Arctic and Venice were interviewed. Results, which provide a more nuanced understanding of how the personal variables of values and motivations are underpinned by self-interest, inform policies and the messages designed to influence pro-sustainability behaviour.

Item Type: Article
Subjects : Sustainability
Authors :
NameEmailORCID
Hindley, AUNSPECIFIEDUNSPECIFIED
Font, Xx.font@surrey.ac.ukUNSPECIFIED
Date : 26 November 2015
Identification Number : 10.1177/1467358415619674
Copyright Disclaimer : © The Author(s) 2015
Uncontrolled Keywords : Climate change, Disappearing destinations, Ethical tourism, Values, Motivations
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:37
Last Modified : 18 May 2017 13:13
URI: http://epubs.surrey.ac.uk/id/eprint/820873

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