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Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums

Taillard, M, Voyer, B, Glaveanu, V and Gkritzali, A (2014) Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums Advances in Consumer Research, 42.

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Abstract

The article discusses a study that explores the role of value creation in the value created by consumers in their consumption activities and experiences. Topics covered include the relationship between value consumer creativity and the consumption of brands, the emergence of online platforms of exchange and the development of new consumer experiences, and on how value is crated when consumers integrate and share resources to others. Also mentioned are the psychological, social and cultural mechanisms that drive value creation.

Item Type: Article
Authors :
NameEmailORCID
Taillard, MUNSPECIFIEDUNSPECIFIED
Voyer, BUNSPECIFIEDUNSPECIFIED
Glaveanu, VUNSPECIFIEDUNSPECIFIED
Gkritzali, Aa.gkritzali@surrey.ac.ukUNSPECIFIED
Date : January 2014
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:35
Last Modified : 17 May 2017 14:36
URI: http://epubs.surrey.ac.uk/id/eprint/820623

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