The Effects of Customer Equity Drivers on Loyalty Intentions across Industries and Firms

Ou, Y-C, Verhoef, P and Wiesel, T (2015) The Effects of Customer Equity Drivers on Loyalty Intentions across Industries and Firms [Working Paper]

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Item Type:	Working Paper
Authors :	Name Email ORCID Ou, Y-C y.ou@surrey.ac.uk Verhoef, P Wiesel, T
Date :	6 March 2015
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:33
Last Modified :	16 May 2017 15:33
URI:	http://epubs.surrey.ac.uk/id/eprint/820409

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