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Towards a scale for perceptions of mobile interaction: Establishing content and face validity

Pelet, J, Khan, J and Papadopoulou, P (2013) Towards a scale for perceptions of mobile interaction: Establishing content and face validity In: 2nd International Conference on Strategic Innovative Marketing, 2013-09-13 - 2013-09-17, Prague, Czech Republic.

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Abstract

This paper presents the conceptualization, development, and validation of a new scale measuring perceptions of mobile interaction (PMI). We demonstrate content and face validity of the PMI Scale using subject matter experts (SMEs) and lay experts (LEs). An exploratory validity study has been conducted with 19 SMEs and eight LEs. We calculated the content validity index (CVI), the face validity index (FVI) and an inter rater reliability agreement (IRA). The results show twelve constructs that appear to capture and measure PMI. CVI and FVI ranged between Kappa coefficient of .70 and .94 demonstrating content and face validity for the PMI scale. Future research is needed to demonstrate construct validity via exploratory and confirmatory factor analysis.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Pelet, JUNSPECIFIEDUNSPECIFIED
Khan, Jj.a.khan@surrey.ac.ukUNSPECIFIED
Papadopoulou, PUNSPECIFIEDUNSPECIFIED
Date : 17 September 2013
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:32
Last Modified : 17 May 2017 14:36
URI: http://epubs.surrey.ac.uk/id/eprint/820374

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