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The moderating role of relationship marketing orientation on market orientation and business performance linkage in service firm context

Khan, J and Gaur, S (2010) The moderating role of relationship marketing orientation on market orientation and business performance linkage in service firm context AIUB Journal of Business and Economics, 9 (1). pp. 127-146.

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Abstract

This paper conceptualizes the role of relationship marketing orientation (RMO) on market orientation (MO) and business performance linkage in the context of service sector. The paper argues that relationship marketing orientation (RMO) strengthens market orientation (MO) and business performance linkage among service firms. However, the exact nature and extent of these relationships needs to be further investigated.

Item Type: Article
Authors :
NameEmailORCID
Khan, Jj.a.khan@surrey.ac.ukUNSPECIFIED
Gaur, SUNSPECIFIEDUNSPECIFIED
Date : 5 January 2010
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:32
Last Modified : 17 May 2017 14:36
URI: http://epubs.surrey.ac.uk/id/eprint/820363

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