Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce
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Ng, I, Parry, G, Smith, L, Maull, R and Briscoe, G (2012) Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce JOURNAL OF SERVICE MANAGEMENT, 23 (3). pp. 416-439.
Full text not available from this repository.| Item Type: | Article | ||||||||||||||||||
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| Date : | 1 January 2012 | ||||||||||||||||||
| DOI : | 10.1108/09564231211248480 | ||||||||||||||||||
| Copyright Disclaimer : | Copyright 2012 Emerald Publishing Group | ||||||||||||||||||
| Uncontrolled Keywords : | Social Sciences, Management, Business & Economics, MANAGEMENT, Service-dominant logic, Value proposition, Value, Resources, Services, Asset valuation, VALUE CHAIN, SYSTEM-DESIGN, PERFORMANCE, PERSPECTIVE, PRODUCT, OPERATIONS, COGNITION, CREATION, OBJECTS | ||||||||||||||||||
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| Depositing User : | Symplectic Elements | ||||||||||||||||||
| Date Deposited : | 16 May 2017 15:31 | ||||||||||||||||||
| Last Modified : | 16 Jan 2019 17:33 | ||||||||||||||||||
| URI: | http://epubs.surrey.ac.uk/id/eprint/820285 |
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