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Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce

Ng, I, Parry, G, Smith, L, Maull, R and Briscoe, G (2012) Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce JOURNAL OF SERVICE MANAGEMENT, 23 (3). pp. 416-439.

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Item Type: Article
Authors :
NameEmailORCID
Ng, IUNSPECIFIEDUNSPECIFIED
Parry, GUNSPECIFIEDUNSPECIFIED
Smith, LUNSPECIFIEDUNSPECIFIED
Maull, Rr.maull@surrey.ac.ukUNSPECIFIED
Briscoe, GUNSPECIFIEDUNSPECIFIED
Date : 1 January 2012
Identification Number : https://doi.org/10.1108/09564231211248480
Uncontrolled Keywords : Social Sciences, Management, Business & Economics, MANAGEMENT, Service-dominant logic, Value proposition, Value, Resources, Services, Asset valuation, VALUE CHAIN, SYSTEM-DESIGN, PERFORMANCE, PERSPECTIVE, PRODUCT, OPERATIONS, COGNITION, CREATION, OBJECTS
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:31
Last Modified : 17 May 2017 14:36
URI: http://epubs.surrey.ac.uk/id/eprint/820285

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