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Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory

Lockwood, AJ, Stangl, B, Nunthapirat, D and Al-Sabbahy, H Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory In: ENTER 2014, 2104-01-21 - 2104-01-24, Dublin, Ireland.

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Abstract

To explore the dimensions of online brand image from a holistic view To investigate the online brand attributes that determine online brand image. To explore online brand attributes in relation to Herzberg’s Two-Factor Theory (1959).

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Lockwood, AJa.lockwood@surrey.ac.ukUNSPECIFIED
Stangl, BUNSPECIFIEDUNSPECIFIED
Nunthapirat, DUNSPECIFIEDUNSPECIFIED
Al-Sabbahy, HUNSPECIFIEDUNSPECIFIED
Contributors :
ContributionNameEmailORCID
UNSPECIFIEDXiang, ZUNSPECIFIEDUNSPECIFIED
publisherSpringer International Publishing, UNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:29
Last Modified : 17 May 2017 14:35
URI: http://epubs.surrey.ac.uk/id/eprint/820051

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