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Time for 'mindful' destination management and marketing

Morgan, N (2012) Time for 'mindful' destination management and marketing Journal of Destination Marketing and Management, 1 (1-2). pp. 8-9.

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Most European DMO stakeholders are typically advocates of growth. This regional spotlight on Europe asks whether government policy-makers responsible for destination management and marketing organisations are engaging sufficiently with the global social responsibility, stewardship and sustainability agenda. It suggests that whilst destination management and marketing might be largely focused on enhancing how the outside world sees tourism destinations, their long-term success hinges on productive and ethical internal coalitions between civil society, government and business. © 2012 Elsevier Ltd.

Item Type: Article
Divisions : Surrey research (other units)
Authors :
Date : 1 November 2012
DOI : 10.1016/j.jdmm.2012.07.003
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:28
Last Modified : 24 Jan 2020 14:45

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