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Advertising in Tourism and Leisure

Morgan, N and Pritchard, A (2013) Advertising in Tourism and Leisure Routledge. ISBN 1136430563

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Abstract

Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new ...

Item Type: Book
Authors :
NameEmailORCID
Morgan, Nn.j.morgan@surrey.ac.ukUNSPECIFIED
Pritchard, AUNSPECIFIEDUNSPECIFIED
Date : 17 June 2013
Uncontrolled Keywords : Business & Economics
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:28
Last Modified : 16 May 2017 15:28
URI: http://epubs.surrey.ac.uk/id/eprint/819940

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