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Advertising in Tourism and Leisure

Morgan, N and Pritchard, A (2013) Advertising in Tourism and Leisure Routledge. ISBN 1136430563

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Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new ...

Item Type: Book
Divisions : Surrey research (other units)
Authors :
Pritchard, A
Date : 17 June 2013
Uncontrolled Keywords : Business & Economics
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:28
Last Modified : 23 Jan 2020 10:39

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