Destination Brands: Managing Place Reputation
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Morgan, N, Pritchard, A and Pride, R (2012) Destination Brands: Managing Place Reputation Routledge. ISBN 1136346627
Full text not available from this repository.Abstract
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
Item Type: | Book | ||||||||||||
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Divisions : | Surrey research (other units) | ||||||||||||
Authors : |
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Date : | 23 May 2012 | ||||||||||||
Uncontrolled Keywords : | Business & Economics, Destinations, tourism, policy, marketing, branding | ||||||||||||
Depositing User : | Symplectic Elements | ||||||||||||
Date Deposited : | 16 May 2017 15:28 | ||||||||||||
Last Modified : | 23 Jan 2020 10:38 | ||||||||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/819931 |
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