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Why Do People Shop Where They Do? A meta-analysis (Key note address for the Marketing and Retail Track)

Teller, C and Floh, A (2013) Why Do People Shop Where They Do? A meta-analysis (Key note address for the Marketing and Retail Track) In: 27th Annual Conference of the British Academy of Management (BAM), 2013-09-09 - 2013-09-11, Liverpool.

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Abstract

The talk provides insights into the oldest and arguably one of the most relevant questions in retail as well as marketing: Why do people shop where they do? More specifically a meta-analysis will characterise and summarise the body of knowledge on the antecedents of retail patronage behaviour. The research questions whether we as retail/marketing researchers have become more like advanced journalists constantly trying to find new and sexy but not necessarily relevant topics (for the sake of getting published) rather than working on traditional and still under explored highly relevant issues.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Teller, Cc.teller@surrey.ac.ukUNSPECIFIED
Floh, AUNSPECIFIEDUNSPECIFIED
Date : 9 September 2013
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:27
Last Modified : 17 May 2017 14:35
URI: http://epubs.surrey.ac.uk/id/eprint/819733

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