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The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization

Taplin, I, Gammelgaard, J, Dörrenbächer, C and Geppert, M (2013) The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization In: The Global Brewery Industry: Markets, Strategies and Rivalries. Edward Elgar, Cheltenham, pp. 269-287. ISBN 1781006342

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Abstract

These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry.

Item Type: Book Section
Authors :
NameEmailORCID
Taplin, IUNSPECIFIEDUNSPECIFIED
Gammelgaard, JUNSPECIFIEDUNSPECIFIED
Dörrenbächer, CUNSPECIFIEDUNSPECIFIED
Geppert, Mm.geppert@surrey.ac.ukUNSPECIFIED
Date : 1 July 2013
Uncontrolled Keywords : Business & Economics
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:25
Last Modified : 17 May 2017 14:35
URI: http://epubs.surrey.ac.uk/id/eprint/819536

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