Distribution Channels and Management in the Swiss Hotel Sector
Schegg, R, Stangl, B, Fux, M and Inversini, A (2013) Distribution Channels and Management in the Swiss Hotel Sector In: Enter 2013, 2013-01-22 - 2013-01-25, Innsbruck, Austria.
Full text not available from this repository.Abstract
This research investigates how the hospitality sector in Switzerland has embraced the new world of (online) distribution. It analyses the role of existing distribution channels, and gives insights into channel management methods used. Data is gathered through an online survey among Swiss hotels resulting in 196 usable questionnaires. Findings show that direct booking channels remain the dominant sales tools in Switzerland, although their proportion in the distribution mix has been decreasing steadily in the last years. The Internet Distribution System channel reaches 16.4% and thus is the channel with the highest growth rate in 2011. A cluster analysis on multi-channel distribution strategies results in four groups: multi-channel distributors, electronic distributors, real time distributors, and traditional distributors. Further, it is shown that more than half of the hotels manage rates and availabilities manually and only one out of four hotels has implemented a channel manager able to manage different channels.
Item Type: | Conference or Workshop Item (UNSPECIFIED) | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Divisions : | Surrey research (other units) | ||||||||||||||||
Authors : |
|
||||||||||||||||
Date : | 2013 | ||||||||||||||||
DOI : | 10.1007/978-3-642-36309-2_47 | ||||||||||||||||
Contributors : |
|
||||||||||||||||
Related URLs : | |||||||||||||||||
Depositing User : | Symplectic Elements | ||||||||||||||||
Date Deposited : | 16 May 2017 15:23 | ||||||||||||||||
Last Modified : | 23 Jan 2020 14:49 | ||||||||||||||||
URI: | http://epubs.surrey.ac.uk/id/eprint/819321 |
Actions (login required)
![]() |
View Item |
Downloads
Downloads per month over past year