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Hierarchy-of-Effects (HoE) Models and Higher Education Advertising

Hemsley-Brown, J, Yaakop, A and Gilbert, D Hierarchy-of-Effects (HoE) Models and Higher Education Advertising In: International Higher Education Marketing, Academy of Marketing Conference, 2009-04-01 - 2009-04-03, Minho University, Guimarães, Portugal.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Hemsley-Brown, Jj.hemsley-brown@surrey.ac.ukUNSPECIFIED
Yaakop, AUNSPECIFIEDUNSPECIFIED
Gilbert, DUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:21
Last Modified : 17 May 2017 14:34
URI: http://epubs.surrey.ac.uk/id/eprint/819087

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