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Building an Association Rules Framework for Target Marketing.

March, N and Reutterer, T (2007) Building an Association Rules Framework for Target Marketing.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
March, N
Reutterer, Tt.reutterer@surrey.ac.uk
Date : 2007
Identification Number : 10.1007/978-3-540-78246-9_52
Contributors :
ContributionNameEmailORCID
Preisach, C
Burkhardt, H
Schmidt-Thieme, L
Decker, R
publisherSpringer,
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:18
Last Modified : 16 May 2017 15:18
URI: http://epubs.surrey.ac.uk/id/eprint/818715

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