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The Management and Leadership of Educational Marketing

Oplatka, I and Hemsley-Brown, J (2012) The Management and Leadership of Educational Marketing Emerald Group Publishing. ISBN 1781902437

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Abstract

This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market ...

Item Type: Book
Authors :
NameEmailORCID
Oplatka, IUNSPECIFIEDUNSPECIFIED
Hemsley-Brown, Jj.hemsley-brown@surrey.ac.ukUNSPECIFIED
Date : 16 October 2012
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:18
Last Modified : 17 May 2017 14:33
URI: http://epubs.surrey.ac.uk/id/eprint/818678

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