Does Consumer Well-Being Affect Hedonic Consumption?

Zhong, J and Mitchell, V (2012) Does Consumer Well-Being Affect Hedonic Consumption? Psychology and Marketing, 29 (8). pp. 583-594.

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Abstract

This article presents a theoretical model that reveals how consumers’ long-term subjective well-being (SWB) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’ SWB influences spending on hedonic products via the mediating effects of their positive interpretation of life circumstances and broadened set of activities resulting from positive emotions. The results are explained using cognitive tuning theory and broaden-and-build theory and have implications for hedonic products providers in terms of who their target audience is and how demand for their products is generated.

Item Type:	Article
Authors :	Name Email ORCID Zhong, J j.zhong@surrey.ac.uk Mitchell, V
Date :	1 August 2012
Identification Number :	10.1002/mar.20545
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:18
Last Modified :	17 May 2017 14:33
URI:	http://epubs.surrey.ac.uk/id/eprint/818651

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