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Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting

Stangl, B and Dickinger, A (2009) Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting In: European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29, Nantes, France.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Stangl, Bb.stangl@surrey.ac.ukUNSPECIFIED
Dickinger, AUNSPECIFIEDUNSPECIFIED
Date : 2009
Contributors :
ContributionNameEmailORCID
publisherEuropean Marketing Academy Association, UNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:13
Last Modified : 17 May 2017 14:32
URI: http://epubs.surrey.ac.uk/id/eprint/818092

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