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A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective

Floh, A, Zauner, A and Koller, M A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective In: European Marketing Association (EMAC) Conference, 2010-06-01 - 2010-06-04, Copenhagen, Denmark.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Floh, Aa.floh@surrey.ac.ukUNSPECIFIED
Zauner, AUNSPECIFIEDUNSPECIFIED
Koller, MUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:11
Last Modified : 17 May 2017 14:32
URI: http://epubs.surrey.ac.uk/id/eprint/817900

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