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Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach

Bharadwaj, S and Floh, A Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach In: INFORMS Marketing Science Conference, 2008-06-12 - 2008-06-14, Vancouver, Canada.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Bharadwaj, SUNSPECIFIEDUNSPECIFIED
Floh, Aa.floh@surrey.ac.ukUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:11
Last Modified : 17 May 2017 14:32
URI: http://epubs.surrey.ac.uk/id/eprint/817897

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