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Why consumers identify with brands

Halliday, SV and Künzel, S Why consumers identify with brands In: Academy of World Business, Marketing and Management Development Conference, 2008 - ?, Brazilian School of Public and Business Administration, Rio de Janeiro.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Divisions : Surrey research (other units)
Authors :
Künzel, S
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:03
Last Modified : 23 Jan 2020 14:13

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