Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic

Halliday, SV, Olivaros, MGE and Bachmann, R (2010) Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic In: Forum on Markets and Marketing, 2010-09 - ?, University of Cambridge, Cambridge, UK.

Full text not available from this repository.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Halliday, SV s.halliday@surrey.ac.uk Olivaros, MGE Bachmann, R r.bachmann@surrey.ac.uk
Date :	September 2010
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:03
Last Modified :	23 Jan 2020 14:13
URI:	http://epubs.surrey.ac.uk/id/eprint/816857

Actions (login required)

View Item

Downloads