Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic

Halliday, SV, Olivaros, MGE and Bachmann, R (2010) Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic In: Forum on Markets and Marketing, 2010-09 - ?, University of Cambridge, Cambridge, UK.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Authors :	Name Email ORCID Halliday, SV s.halliday@surrey.ac.uk Olivaros, MGE Bachmann, R r.bachmann@surrey.ac.uk
Date :	September 2010
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:03
Last Modified :	17 May 2017 14:30
URI:	http://epubs.surrey.ac.uk/id/eprint/816857

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