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Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic

Halliday, SV, Olivaros, MGE and Bachmann, R (2010) Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic In: Forum on Markets and Marketing, 2010-09 - ?, University of Cambridge, Cambridge, UK.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Halliday, SVs.halliday@surrey.ac.ukUNSPECIFIED
Olivaros, MGEUNSPECIFIEDUNSPECIFIED
Bachmann, Rr.bachmann@surrey.ac.ukUNSPECIFIED
Date : September 2010
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:03
Last Modified : 17 May 2017 14:30
URI: http://epubs.surrey.ac.uk/id/eprint/816857

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