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'I don't know much about art, but I know what I like’: Resonance, relevance and illumination as assessment criteria for marketing research and scholarship

Halliday, SV (1999) 'I don't know much about art, but I know what I like’: Resonance, relevance and illumination as assessment criteria for marketing research and scholarship Marketing Intelligence and Planning, 17 (7). pp. 354-362.

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Item Type: Article
Authors :
NameEmailORCID
Halliday, SVs.halliday@surrey.ac.ukUNSPECIFIED
Date : 1999
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:03
Last Modified : 16 May 2017 15:03
URI: http://epubs.surrey.ac.uk/id/eprint/816855

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