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Implicit and Explicit product placement strategies in television programme sponsorship: a cross-national exploration of the perceptions of British and Thai consumers

Tiwsakul, RA Implicit and Explicit product placement strategies in television programme sponsorship: a cross-national exploration of the perceptions of British and Thai consumers In: UK Academy of Marketing (AM) annual conference, 2004-07 - ?, University of Gloucester.

Full text not available from this repository.
Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.ukUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:02
Last Modified : 16 May 2017 15:02
URI: http://epubs.surrey.ac.uk/id/eprint/816714

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