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Consumers’ perceptions of the ethical acceptability of product placement in British television programmes

Tiwsakul, RA and Hackley, C Consumers’ perceptions of the ethical acceptability of product placement in British television programmes In: UK Academy of Marketing (AM) annual conference, 2005-07 - ?, Dublin Institute, Dublin.

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Abstract

full paper in proceedings

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
NameEmailORCID
Tiwsakul, RAr.tiwsakul@surrey.ac.ukUNSPECIFIED
Hackley, CUNSPECIFIEDUNSPECIFIED
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:01
Last Modified : 16 May 2017 15:01
URI: http://epubs.surrey.ac.uk/id/eprint/816678

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